Could this happen in a general election?
Labour have been having a torrid time recently. Last week, the leader of the Scottish Labour party resigned, accusing her Westminster colleagues of treating Scotland like a “branch office”. Yesterday, two Scottish Westminster polls were released. IPSOS-Mori had the SNP at 52% of the vote, suggesting Labour could be reduced from 41 to 4 MPs in Scotland next year.
In addition, there have been twelve opinion polls this month showing the Conservatives either tied with, or ahead of, Labour (hat-tip to ‘Rod Crosby’). The Conservatives also retook the lead from Labour in the daily YouGov Sun poll last night. There is increasing evidence of Labour losing support to the Greens in the “trendier” urban areas, to the SNP in Scotland, and to UKIP in some of its core northern bastions. And Ed Miliband’s leadership ratings are truly dire.
For an official opposition looking to retake power as a majority government in just over 6 months time this is not good news. The market’s reaction to all this (most notably on Betfair) has been for the price on ‘No Overall Majority’ to shorten sharply. They assess (correctly) that Labour’s chances of achieving an overall majority are starting to look very poor. If Labour dropped just 12 seats (net) in Scotland to the SNP, they would require 80+ gains in England & Wales to obtain an overall majority. That would be the best performance by Labour from opposition in the last 80 years, apart from the two landslide victories they achieved 1945 and 1997.
However, simultaneously, the Conservative majority price has lengthened. It currently stands at over 5/1 on Betfair. This is partly understandable: Labour woe does not equal Conservative success. In particular, whilst a thumping SNP victory in Scotland would heavily damage Labour, it would not directly benefit the Conservatives. There’s a long way to go until May 2015. Plenty of things could trip the Conservatives up along the way too, not least of all Cameron’s nemesis: UKIP.
Cameron has not had a good time recently. He’s already lost one by-election in Clacton, and is on course to lose another in Rochester and Strood. He’s facing a demand for payment on a large bill from the EU, has a tricky vote to navigate in the House of Commons on the European Arrest Warrant, and, if he fails to satisfy his party’s restless backbenchers, may even face a leadership challenge.
But what if Cameron navigates all that successfully into the new year? What if “swingback” to the Conservatives, as the incumbent government, continues? What if Labour’s poll ratings continue to erode? What if the Tories manage to establish a clear poll lead by May that enables them to win an overall majority?
It’s a tall order, but this isn’t complete fantasy. Lord Ashcroft’s Polls show some interesting underlying trends in opinion. His national poll this week showed that swing voters trusted the Tories to manage the economy in the best interests of Britain by 50% to 19%. UKIP voters did so by 56% to 17%. In addition, his post-conference season poll on 12th October showed that by 63% to 37% all voters are either satisfied with the job David Cameron is doing overall as Prime Minister, or were not satisfied, but would still prefer to have him as Prime Minister over Ed Miliband.
This could all start to tell. It suggests that if the Conservatives can make the election about the economy and leadership, and a clear choice between themselves and Labour, they stand a chance of winning it. The latest UK general election forecast from Stephen Fisher assesses the chance of a Tory majority at 27%; significantly higher than the chances of Labour majority at 19%. I think the betting markets have the odds of a Labour and Conservative majority the wrong way round.
The question for punters – interested in possibly capitalising on this – is which is better value: betting on the overall election result, or in the various constituency markets?
One area I feel’s been overlooked (so far) is the prospect of the Conservatives making seat gains directly from Labour. The focus has tended to be upon the more obvious gains that are there to be made from the moribund Liberal Democrats. However, unless the Liberal Democrats almost entirely collapse in the Conservatives favour, and they suffer hardly any losses to any other party, the Conservatives will almost certainly have to win some seats from Labour in order to achieve a small stable majority.
But will they win any?
The short answer: very possibly. In my next post, I will explore this in more detail.